Juventus Joins the Movement

INITIATIVESTHE NETWORK
Written By Alexa Gantous
 

The legendary Italian team joins Parley and adidas, transforming threat into thread 

 
 
 
 

“The new Juve kit has eco-innovation and longevity at its very heart.”

-Francesca Venturini, Designer at adidas

 
 

Following our collaborations with Manchester United and Major League Soccer, Parley and adidas Football have teamed up with Juventus to equip the legendary team for the 2018/19 season. Fusing performance, technology and innovation, the kit is made from Parley Ocean Plastic®, a range of premium materials transforming intercepted plastic waste into symbols of change.

The sleek dark grey jersey, now available at adidas.com and the official Juventus store, is a call to action to protect the oceans. It highlights the threat that is plastic pollution, and sets a new industry standard focused on creativity and collaboration to come up with more ecologically aware products.

 
 
 
 
 

The players of Juventus, one of the most watched football teams in the world, are now helping to raise awareness and inspire action. What if every spectator supported the planet like they do their team? Join the movement.

Learn morE

adidas.com/football | adidas.com/Parley
 

 
 
 
 

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